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Portland man dyes hair pink and makes a difference for children

PORTLAND (WGME) -- It started as a football wager, and ended by making a difference for kids in the hospital in Maine.

Steve Betters is kind of hard to miss right now, which is ironic because he does not really like attention. But he's getting it, in a good way, and it's making a difference.

To explain why Steve Betters has dyed his hair pink, we need to work backwards. It started with this motorcycle, and a group he belongs to, a combat veterans motorcycle organization.

The chapter in Bangor said they would all shave their heads if the Patriots lost to Denver. We all know how that game turned out. Betters wanted to show solidarity so he offered to dye his beard.

But he didnt stop there. I said, how can I turn this into a positive kind of a lemons to lemonade? said Betters. "How can I turn this around to being not a middle aged motorcycle guy looking goofy on his Facebook page and take the attention away from me."

It was the idea of lemonade that made him think of kids. And that made him think of all the brave ones at the Barbara Bush Children's Hospital.

So Betters made a poster stating that he will donate $500 to the hospital if he gets 500 likes on Facebook, and $1,000 for 1,000 likes.

It now looks like Betters is going to have to make good on that pledge.  The likes on his page are well over a thousand, with others issuing their own challenges to raise money for the hospital.

You can visit Betters Facebook page HERE.